Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite some perceptions to the contrary, we can safely assume it’s an area to watch in the coming years.
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Mobile advertising networks delivered 350 billion global impressions in 2011, earning $275 million in revenue. Mobile marketing and advertising revenues are estimated to reach $54 billion by 2020 worldwide, according to research firm Mind Commerce. And 2012 is likely to be a huge year for advertisers seeking to penetrate the ...
While tablets support our "always on, always connected" way of life, nothing feeds the beast quite like mobile phones. Smartphones help us navigate the day in ways we never could have imagined.